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Omega Mart will be opening Thursday, February 18th in Las Vegas’ newest experiential complex, AREA15.
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Retrieved April 18, 2021.Meow Wolf, the Santa Fe-based arts and entertainment company, announced today the full lineup of more than 50 collaborating artists working on their highly-anticipated second permanent installation, Omega Mart Las Vegas. "Creepy commercials for Omega Mart, a supermarket with a difference".
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"Omega Mart advertises time-traveling ham, nut-free peanuts in series of perfectly normal commercials". "Things get bizarre as 'Willie Nelson' stars in new art installation ad". " "Willie Nelson" stars in unsettling deepfake commercial for an art installation grocery store". "Meow Wolf enters new world with 'Omega Mart' in Sin City". "Meow Wolf unveils 'Omega Mart' as its Las Vegas attraction". "Meow Wolf was set to transform themed entertainment in Vegas and beyond. "Meow Wolf announces permanent exhibit in Las Vegas, Nev". "Project Dreamscape: Ask and you shall receive". "Meow Wolf provides a sneak peek of its Las Vegas exhibit, set to open early next year".
^ a b Krabbe, Collin (August 11, 2020). "Omega Mart opens a mysterious interactive world at Area15". ^ a b c Karel, Janna (February 18, 2021). "Quick Bites: Best Friend, La Neta, Pauly D's Italian Subs and more Vegas food news". "Get to Know the Secret Bar Inside Omega Mart, the Zany Grocery Store Exhibit Inside Area15". "Piñatas of the 7 deadly sins to loom over Meow Wolf experience". "Meow Wolf in Las Vegas to sell bizarre items, portals to other worlds". "Meow Wolf Gives Inner Children a Shopper's Wonderland at Omega Mart in Las Vegas". "Inside Meow Wolf's New Omega Mart Interactive Experience in Las Vegas". ^ a b Sheckells, Melinda (February 16, 2021). "Meow Wolf's Omega Mart is opening in Las Vegas in a pandemic. Club as having a "weird '90s" aesthetic, and by Rob Beschizza, writing for Boing Boing, as perfect examples of a certain "darkly humorous, haunted cosmic consumer horror". Various later commercials were described by Reid McCarter of The A.V. A commercial for its opening, which featured Willie Nelson's face deepfaked onto another person's body, was described by Shelby Stewart of the Houston Chronicle as giving Texans "an idea of what a grocery store ad on LSD might be like". Various commercials for Omega Mart have been released, and have been noted for their unusualness and surrealism. In January 2021, the opening date of the installation was announced, and it opened on February 18, 2021. In August 2020, Meow Wolf announced the project would focus on a supermarket called Omega Mart, and was expected to open in January 2021. Omega Mart was originally planned to launch in 2020, but its launch was delayed due to the COVID-19 pandemic. In January 2018, Meow Wolf announced they would launch their second permanent attraction (the first being Santa Fe's House of Eternal Return) in Las Vegas, which would be an anchor tenant of retail and entertainment complex Area15. Both original installations were temporary, with the second one opening on July 8, 2012, and closing September 20 of that year. It was attempted again in 2012, as Meow Wolf's Chimera educational division worked with approximately one thousand students in Santa Fe, New Mexico's public schools to fill a mock grocery store with handmade fake products. The concept for Omega Mart first originated in 2009, when artists first created a DIY pop-up grocery store exhibit which, according to the Las Vegas Review-Journal, was essentially "little more than cinder-block shelves with bottles of colored water". The installation also features a secret bar, Datamosh, which serves eight specialty cocktails. 
Piñatas of the Seven Deadly Sins, designed by artist Justin Favela, are also available for purchase.
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Omega Mart features custom-made products available for purchase, such as Mammoth Chunks, Organic Moth Milk, Nut Free Salted Peanuts, and Plausible Deniability, one of the three brands of laundry detergent. The overarching plot and lore of the Omega Mart Universe is still being solved using various clues (both online and clues present in the physical store). Omega Mart is an example of an Alternate Reality Game. It features contributions from over 300 artists and designers. Those entering the installation explore a supermarket, from which they can access various other areas and uncover a narrative. Omega Mart is an interactive art installation created by American arts company Meow Wolf and located in the Area15 complex in Las Vegas.
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